Social Media Marketing Has a Noise Problem
There are thousands of agencies that will happily charge you $1,500 a month to post three times a week and call it social media marketing. Some of them are decent. Most of them are reselling a Canva template subscription and a scheduling tool.
The bar for what counts as "social media management" is extremely low. So before you hire anyone, you need to know exactly what you're buying.
What Good Social Media Marketing Actually Includes
Real social media marketing is strategic — it starts with knowing what you want social to do for your business (brand awareness, lead generation, community building, direct sales) and building a content engine designed to do that specific thing.
That means original creative, not stock photos. It means a content strategy, not just a calendar. It means knowing which platforms matter for your audience and ignoring the rest. And it means measurement — real KPIs tied to business outcomes, not vanity metrics.
What to Ask Before You Sign
- Do you handle creative in-house or outsource it?
- How do you develop the content strategy — and can I see an example?
- What KPIs do you report on, and how do you connect them to business results?
- Have you managed accounts in my industry before?
- Who is the actual person working on my account?
What We Do
At Internet Friends, social media is part of a larger growth system — not a standalone deliverable. When we manage social for a brand, it's connected to their paid advertising, their content strategy, and their overall marketing goals. We do the creative, the strategy, and the execution, and we measure it against things that actually matter to your business.
You Deserve More Than a Posting Schedule
If your current agency's monthly report is a spreadsheet of impressions and follower growth, you're not getting what you're paying for. Let's talk about what social should actually be doing for your revenue.
